GATHERING
BY THE SEA
On the rocky coast of Corsica, Jacquemus turned a path above the Mediterranean into a
place to gather, where fashion, landscape and the ease of summer existed as one.
FASHION /GATHERINGS
JACQUEMUS-LE BONHEUR
There was a sense that everything had been considered, but very little
had been imposed.
That distinction matters.
The landscape was not transformed to accommodate fashion.
Fashion entered the landscape.
THE SETTING
A PLACE ABOVE
THE WATER
The setting required little embellishment. Orche stone, deep blue water and the warm Corsican light created their own palette while a narrow pathway traced the edge of the landscape.
Guest sat along the route rather than facing a traditional runway. From there, models emerged against rock, sky and sea, their movement becoming part of the geography itself. Offshore, a procession of small sailing boats carried letters spelling JACQUEMUS across the water, a fleeting intervention in an otherwise elemental scene.
THE GATHERING
Before a look appeared on the path,
the audience had already become
part of the composition.
Against an almost uninterrupted landscape
of stone and sea, white parasols,
summertailoring, pale dresses and flashes of color formed another layer of the scene.
The front row felt less removed from the environment than embedded within it. People arriving not simply to observe a collection, but to inhabit the world created around it.
Front row at Le Bonheur.
That sense of proximity is important to Le Bonheur. Jacquemus described the collection as a story of summer lived outdoors, surrounded by nature, shaped by sun, color, simple things and lightness.
In corsica, those ideas extended beyond the clothes
They could be seen in where people sat, how they moved through the landscape and in the informal intimacy of gathering beside the sea.
Marco Maestri & Liline.
Alexandra Leclerc.
The Particular pleasure
of being somewhere
beautiful, together.
Vassili Schneider & Magdalena Kulicka.
JACQUEMUS/ LE BONHEUR
A line of models, following the contours of the coast.
SUMMER, IN MOTION
Soft pastels appeared against brillant yellow, aquamarine, green and touches of orange. Familiar summer forms were reconsidered through material and proportion sporting references refined through thin leather, bonded crepe and manipulated organza, while the house's sculptural volumes returned with a lighter hand.
Long coats opened in the wind. Wide trousers shifted as models descended the path.
Sheer and fluid dresses responded to the breeze.
Against the roughness of the cliffs, the softness of fabric became more visible; against the expanse of blue, color became more concentrated.
The environment completed what the clothes had begun.
THE BEAUTY OF BEING THERE
A moment that stays.
JACQUEMUS/ LE BONHEUR